Referral Triggers

Posted by Lloyd Silver on Tue, May 19, 2009 @ 09:56 PM

John Jantsch of Duct Tape Marketing wrote a great post on using trigger phrases to generate referrals. This isn't necessarily a new idea, but definitely one worth a refresher.

Any insurance agent who began there career with one of the big carriers was probably taught this method during their initial training. Don't ask your friends, neighbors, dry cleaner, and anybody else who will listen if they know someone who needs insurance. Ask them who just got married or bought a house, who got promoted or started a new business, who has a new child on the way or stands to receive a big inheritance.

These are all examples of the triggers that Jantsch refers to in his article along with specific recommendations on how to use this concept in your business. I suggest you take a few minutes to read the rest yourself.